How to integrate social media into your plumbing and heating business

plumbing social media 3

Social media is much more than a platform for fun and quick entertainment. You get to connect with people across the globe, and promote your Plumbing and Heating business.

Whilst seen as an add-on to businesses in the past, it is now becoming an essential part of any business who is serious about spreading the word about their brand.

One of the biggest barriers to businesses adopting Social Media is integration into their current business practices. Time after time, we have come across Plumbing and Heating companies that set up Social Media accounts, only to neglect them.

social media for plumbing companies

From the image above, you can see that a Twitter profile was created over two years ago, but there has not been any substantial growth. That’s what happens when the social media account is left unused.

So, how do you go about integrating Social Media into every aspect of your business? Companies typically do not have the resources to be on every social media platform, so how do you prioritise? Choose the social media platforms that best fit your company’s target audience. For example, Facebook and Twitter tend to reach a broad demographic, while Instagram and Snapchat have a younger user base.

What can Social Media integration offer your Plumbing and Heating business?

Social media has many traits which are different to other more traditional forms of marketing. Customers can get their news direct from source; whether it’s from the company Twitter feed, Facebook page, or other social network. You can engage with your customers on a daily basis, offering support, exclusive deals or providing the latest news on your products.

plumbing social media reviews

Bieg Plumbing uses Twitter to showcase some of their customer reviews.

Advertising on social media also allows you to extend the reach of your business.  The fact that people put their personal preferences online means that you can extend your reach to people who may genuinely be interested in what you offer.

For instance, when running social media ads, you get to target people who are interested in Plumbing and Heating, and are more likely to engage in plumbing-related content.

The more followers you gain means the more people who will follow your future news posts. This allows you daily exposure to new potential customers.

It is unlikely that a customer will continually return to your company website, but by creating social media platforms you can continue to engage with your customers on a regular basis.

How can your Plumbing and Heating business benefit from social media?

1. Gain valuable customer insights – through regular engagement you can gather relevant customer data and use that information to make smarter decisions.
2. Increase brand awareness – you make it easier for your customers to find and connect with you.
3. Increase website traffic – one of the biggest benefits of social media for businesses is using it to increase your website traffic by directing customers to new information on your website.
4. Improve search ranking – the more social media shares and likes you receive the higher you will rank in search engines.
5. Monitor your competitors – you can gain key information about what your competitors are doing by monitoring their social media accounts.
6. Share content faster – by sharing new content on your social media platforms it reaches your customers instantly.
7. Relationship building – social media is a two-way channel where you can enrich the relationships you have with existing and potential customers.

Contact us today

Find out how we can help get you started on social media to help grow your business. We can help set up your social media accounts, schedule posts, engage with your customers and monitor your success. Contact us today for more information.

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