Getting your content to the people who are most likely to use your services is not as simple as it used to be. The best way to succeed is to make sure that your social media posts stand out in a crowded playing field.
Here are some ideas to help boost your social media posts and help you stand out from the crowd.
You might not think of an emoji as being very professional but internet users love them. Incorporating them into your social media content can help your posts to stand out. However, it’s important not to overdo it. Using one to three emoji per post is about right and don’t use them if you are posting a more serious message. Make sure you know what an emoji means before you use it.
Add Images to Tweets
While it’s common to see photographs and graphics attached to Facebook posts, visual imagery is less common on Twitter. One way to make your Tweets stand out in 2021 is to start adding images to them.
Post Long Form Content
When you think of social media content, you probably think of short, snappy posts that take less than a minute to read. While there is certainly a time and a place for short content on social media, one way to make your posts stand out is to share long form content. Facebook is ideal for long form content because there is no limit on the number of characters you can post.
Become a Hashtag Expert
Hashtags are everywhere and you might think that using as many as possible is the answer to good social media marketing. But, using too many hashtags can cause your posts to fade into the background. Twitter guidelines suggest using no more than two hashtags per Tweet. Choose one or two hashtags that will help the people in your target audience find your Tweets. On Instagram, the most effective posts have one to three hashtags.
Use Social Media Plugins
You want people to be able to share your social media posts so add social media plugins on your website or blog to streamline the sharing process and help your company be more visible on Facebook, Twitter, and LinkedIn.
Social Media Buttons
Use social media follow buttons on your homepage in the header and footer and on your blog page if you have one. Today’s internet users expect convenience. They’ll be more likely to follow you if they can do it with a single click.
Contact us Today
Contact us today if you would like help with your social media marketing campaigns.