In this blog we hope to give you some simple tricks that should help you leap ahead of your competitors and grow your enquiries. Here are 7 top tips that you can start using today – simple and effective ways to grow your business online.
1: Use Content Upgrades to Grow Your Email List
People love freebies. So, think of something that you can offer to your customers when they visit your website or social media page. Perhaps you can offer a video tutorial or some ‘How To’ content. Whatever it is, you can make it your call to action or even a pop-up that appears when people try to close your website or hit the back button. Make it simple and attention grabbing, the aim being to get their email address before they leave.
2: Use Exit Intent Popups
Whilst popups can be annoying and people use popup blockers, you should be using them on your website. Research shows that popups are effective and exit-intent popups are ideal because they grab visitors’ attention at a crucial moment so add one to your website and see what happens.
3: Retarget Your Visitors
What happens when someone visits your site and doesn’t complete a contact form? If the answer is, “Nothing” then you’re missing out on an opportunity to give those visitors the nudge they need to take the next step. Retargeting uses a tiny piece of code called a pixel to identify people who leave your site without taking a specified action. I recommend Facebook and Google retargeting for the best results.
4: Prioritise Customer Reviews
Don’t underestimate the importance of customer reviews, testimonials, and comments. They act as a personal recommendation from a friend in most instances. We are always amazed by how many plumbing businesses don’t highlight their customer reviews on their website. Your reviews and testimonials should be front and centre, not hidden on some interior page.
5: Use Calls to Action on Social Media
If you are creating a landing page or a blog post, always include a call to action – it’s simple to do and should always be part of your marketing. A call to action is needed because it tells the people who see your post what you want them to do next. Tell your customers what you want them to do next, make it simple and easy to follow and you will increase your chances of success.
6: Solicit Customer Feedback
Customer feedback is one of the most valuable things you can get. People want to tell you what they think of your plumbing business. So, whether you do it in a social media post, an email, or via google, it’s time to start collecting information from your most valuable resource – your customers!
7: Focus on Content Marketing
It can be hard to focus on new content when you’re busy running your plumbing business but adding just one of the below into your marketing can help you attract new and retain existing customers so its worth the investment.
- Social media posts
- Blog posts
- YouTube videos
You don’t need to be publishing new content every day for it to be effective. Doing one or two blog posts or Facebook posts per week is enough to get your started. If you’re not using social media at all, choose one site as your focus to get started.
Contact us Today
If you would like help setting up or improving your online marketing for your plumbing business then please contact us today to see how we can help.